This Privacy Policy describes how SoftNev (“we”, “us”, “our”) collects, uses, and shares your personal information when you visit or make a purchase from our website (softnev.com) or contact us. We are a Pakistan-based company operating from: 112 H Block, Phase 1, DHA, Lahore, Pakistan. You can reach us at Support@softnev.com.

1) Information We Collect

• Order & Account Data: name, email, phone, billing and shipping address, company name, order history, invoice details, and account credentials.
• Payment Data: last 4 digits of card and transaction IDs via our payment processors (we do not store full card numbers).
• Technical Data: IP address, device/browser info, pages viewed, time on site, referring URLs, general location, cookies and similar technologies.
• Support & Communications: messages you send via email, forms, or chat (including attachments and license-activation queries).
• Marketing Preferences: newsletter opt-in status, campaign interactions, and cookie consent choices.

2) How We Use Your Information

• To process and fulfill orders, deliver genuine software licenses, and provide customer support.
• To verify identity, prevent fraud/abuse, and ensure platform security.
• To operate, maintain, and improve our website, products, and services.
• To communicate about orders, updates, license activations, refunds, and service notices.
• With your consent, to send promotions, newsletters, and product updates (you can unsubscribe anytime).
• To comply with legal obligations, tax/accounting requirements, and enforce our terms.

3) Legal Bases (for EEA/UK visitors)

• Contract: processing necessary to fulfill your order.
• Legitimate Interests: site security, fraud prevention, analytics, improving services, marketing to existing customers.
• Consent: email/SMS marketing and non-essential cookies.
• Legal Obligation: accounting, tax, regulatory requirements.

4) Sharing Your Information

We share information with trusted service providers who help us run our business, including:

• E-commerce & Hosting: our store platform, hosting, and CDN providers.
• Payments: secure payment gateways to process transactions.
• Fulfillment & Delivery: license delivery systems and email services.
• Analytics & Marketing: tools that help us measure performance and run campaigns (only with appropriate safeguards).
• Compliance: law enforcement, regulators, or legal advisors when required by law or to protect our rights.

We do not sell your personal information.

5) Cookies & Similar Technologies

We use cookies to keep your cart/session, remember preferences, analyze traffic, and improve performance. You can manage cookies in your browser settings. Non-essential cookies are used only with consent where required.

6) Data Retention

We keep order records, invoices, and support communications for as long as necessary to provide services and meet legal/tax requirements. If you create an account, we retain it until you request deletion or it becomes inactive under our policies.

7) International Transfers

Your data may be transferred to and processed on servers outside your country (including the EU/UK/US). We implement commercially reasonable safeguards and only work with providers that commit to appropriate data-protection standards.

8) Security

We use administrative, technical, and physical measures to protect your information (HTTPS, access controls, limited retention). No method of transmission or storage is 100% secure.

9) Your Rights

• Pakistan & Other Regions: access, update, or delete your information by contacting us.
• EEA/UK: rights to access, rectification, erasure, restriction, portability, and objection (including to direct marketing). You may also lodge a complaint with your local supervisory authority.
• California (CCPA/CPRA): rights to know, delete, correct, and opt-out of “sale”/“sharing” for cross-context behavioral advertising. We do not sell personal information, but if you wish to exercise rights, contact us below.

10) Children’s Privacy

Our services are not directed to children under 13, and we do not knowingly collect their data. If you believe a child has provided data to us, contact us to delete it.

11) Third-Party Links

Our site may contain links to third-party websites. We are not responsible for their content or privacy practices.

12) Changes to This Policy

We may update this Policy to reflect changes to our practices or for legal/operational reasons. Updates will be posted here with a new “Last updated” date.

13) Contact Us

To exercise privacy rights or make a request, email Support@softnev.com.